WIZARDS SHOP FOR BEARDTRIMMERS AND HORROR FANS HOUSEHUNT IN TUBI’S NEW CAMPAIGN
A new out of home campaign meant to turn advertiser heads shines a light on new consumer behavior data
NEW YORK, NY – April 30, 2025 – Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced an all-new brand campaign “Devoted Fans Make Devoted Fans” featuring data on consumer spending broken out by Tubi fandoms. Whether its sword and sorcery fans in the market for beard trimmers or murder mystery lovers looking for the best stain remover, viewers are learning about the brands and products they want to buy through Tubi’s ad-supported platform with the world’s largest collection of premium movies and TV episode and over 300 exclusive originals.
“Tubi attracts young, diverse audiences who are not just passionate fans, they have real influence and purchasing power. These viewers aren’t just watching—they’re in-market and ready to engage with the brands that matter to them,” said Nicole Parlapiano, CMO at Tubi. “In a moment when every marketing dollar counts, Tubi continues to gain momentum through uncertain times, delivering scale and value. Our free, vast content catalog coupled with the most personalized experience in streaming, brings in an audience that’s hard to reach anywhere else. Tubi is here for the realities brands face and the results they need.”
New consumer research inspired this eye-catching out-of-home rolling out ahead of Newfronts. Research found that:
- Haunted house fans make extremely thorough homebuyers; Tubi viewers are 30 percent more likely to be shopping for their first home. (Source: MRI-Simmons Nov 24 Cord Evolution; Tubi User Compared to Nat Rep)
- Murder mystery fans are the next liquid stain remover fans; Tubi viewers are 20 percent more likely to buy cleaning products every week. (Source: YouGov Profiles 2/16/25; Tubi User Compared to Nat Rep)
- Undercover cop fans are the next van fans; Tubi viewers are 17 percent more likely to be in the market for a new van. (Source: MRI-Simmons Nov 24 Cord Evolution; Tubi User Compared to Nat Rep)
“Devoted Fans Make Devoted Fans” will live in out of home across Manhattan, Tubi’s owned channels and have a dedicated influencer campaign targeting marketers. The campaign was created in partnership with Tubi’s creative agency of record Mischief @ No Fixed Address.
The campaign kicks off as Tubi momentum continues to grow. In March, Tubi released findings from The Stream 2025: Audience Insights Shaping Streaming, providing a deep dive into the changing streaming behaviors of consumers and how marketers can reach these audiences amid the shifting entertainment landscape. This April, the second season of the Tubi Original series BOARDERS launched on the platform and the streamer recently announced more YA content with an upcoming sequel, SIDELINED 2: INTERCEPTED in the works and WORTH THE WAIT, a romantic comedy coming to the platform this May.
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.